Saran Media And Euroleague Basketball Extend Media Rights Partnership for Four More Years

VATAN OZ/London-EuroLeague Basketball and Saran Media Group have announced the renewal of their long-standing media rights agreement for an additional four years, covering the 2025-26, 2026-2027, 2027-28 and 2028-29 seasons.This partnership further strengthens Saran Media’s position as a leading broadcaster of premium global sports content in Türkiye. It also promotes Euroleague Basketball´s aim to enhance passionate fan base and a deep-rooted basketball culture.Under the renewed agreement, secured by Euroleague Basketball’s strategic partner IMG, Saran Media Group, will continue to hold the exclusive media rights for broadcasting Turkish Airlines EuroLeague and BKT EuroCup games across its platforms. With this agreement, these premier European basketball competitions will continue to be a crucial part of Saran’s impressive portfolio on its linear TV channel, S Sport, and OTT platform, S Sport Plus, which already features top-tier sports organizations such as the NBA, LaLiga, Serie A, Wimbledon, ATP Masters 1000, MotoGP, NFL, and UFC.

Kenan Saran, CEO of Saran Media Group, added: “Our collaboration with Euroleague Basketball has been a great success over the years. We are excited to further strengthen our relationship and continue providing extensive and high-quality coverage of the EuroLeague and EuroCup. Turkish basketball fans can look forward to another four years of thrilling action.”

"We are thrilled to announce the renewal of our partnership with Saran Media for another four years," stated Paulius Motiejunas, Euroleague Basketball CEO. "Turkey remains one of our core markets, with millions of passionate fans following our competitions. With Saran Media’s top-tier production and commitment to delivering high-quality broadcasts, we couldn't imagine a better partner to continue bringing our thrilling games and engaging content to audiences across the country."

This renewed partnership ensures that Turkish basketball fans can continue to follow top teams like Anadolu Efes Istanbul and Fenerbahçe Beko Istanbul as they compete against Europe's best, including Real Madrid, FC Barcelona, Olympiacos and Panathinaikos BC Athens.

With an expert, young, and dynamic team of basketball announcers and commentators, S Sport and S Sport Plus will continue to be the home of basketball. They will bring the excitement of EuroLeague, NBA, and NCAA to an audience of 9 million fans.

About Saran Group: Founded in 1990 and headquartered in Istanbul, Saran Group is a global media company specializing in sports content distribution across Central and Eastern Europe, as well as CIS countries. The group operates premium sports channels S Sport, S Sport2 and the leading OTT platform S Sport Plus, along with radio stations Radyospor, Radyo Trafik and sports news agency Ajansspor. Through its subsidiaries, Saran Group also provides live sports broadcasting (HD Protek) and localization services (Saran Digital Studios). Additionally, the group owns Türkiye’s licensed digital sports betting platform, Tuttur. With a commitment to quality and innovation, Saran Group continues to play a key role in shaping the media landscape.

About Saran Media: Saran Media Group is one of the leading media companies in Türkiye, specializing in sports and entertainment broadcasting. With a diverse portfolio of exclusive sports rights, Saran Media is dedicated to delivering high-quality content to audiences across multiple platforms.

About Euroleague Basketball: Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the Adidas NextGen EuroLeague.The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.