Four-day UEFA Champions Festival begins Thursday in London

VATAN OZ/LONDON-The UEFA Champions Festival opens its doors on Thursday, 30 May, kicking off four days of free family friendly football-related entertainment, live music, giveaways, activations from UEFA Champions League sponsors and much more, for people of all ages across central London at Potters Fields Park, Regent Street, Somerset House, South Bank and Trafalgar Square. The festival is open to all ages* and free to attend, including visitors without a match ticket.

* Thursday night concert: Those under 16 years of age must be accompanied by an adult (18+).
* Friday Night Show: Free ticketed concert. You must be 16+ and have a ticket to enter.

Festival hours

Potters Fields Park: Thursday and Friday 11:00–20:00, Saturday 11:00–17:00, Sunday 11:00–18:00
Regent Street: Thursday and Friday 11:00–20:00
Somerset House: Thursday and Friday 11:00–22:00, Saturday 11:00–17:00, Sunday 11:00–18:00
South Bank: Saturday 11:00–17:00, Sunday 11:00–18:00
Trafalgar Square: Thursday and Friday 11:00–17:00 (closed for concert preparations from 17:00–18:30), 18:30–22:30, Saturday 11:00–17:00, Sunday 11:00–18:00

UEFA Champions Festival highlights

Thursday 30 May

Potters Fields Park: UEFA Champions League giant trophy and fun football activities for the entire family. ‘Get Trained, Save Lives’ UEFA CPR campaign booth. Fan shop.
Regent Street: UEFA Champions League trophy display, fun football activities for the entire family, music and roving entertainment.
Trafalgar Square: Opening ceremony beginning at 11:30 featuring mayor of London Sadiq Khan and a UEFA ambassador, which will herald the arrival of the UEFA Champions League trophy. Thursday Night concert headlined by Faithless DJ set. Iconic display of all 32 team captains’ jerseys from this season’s UEFA Champions League. Mini-pitch activities.
Somerset House: UEFA Social and Sustainability as well as UEFA Champions League partners football matches. adidas giant match ball.

Friday 31 May

Potters Fields Park: UEFA Champions League giant trophy and fun football activities for the entire family. ‘Get Trained, Save Lives’ UEFA CPR campaign booth. Fan shop.
Regent Street: UEFA Champions League trophy display, fun football activities for the entire family, music and roving entertainment.
Trafalgar Square: Friday Night Show by Rockstar Energy Drink headlined by Rudimental. Live broadcast of the Ultimate Champions Tournament. Captains’ Jersey Exhibit. Mini-pitch activities.
Somerset House: The Ultimate Champions Tournament featuring UEFA Champions League legends including Luís Figo, Kaká, Roberto Carlos, David Silva, Cafu, Patrick Vieira and many more legends in a 5v5 competition. (Free entry. First come, first served until capacity is reached.)

Saturday 1 June

Potters Fields Park: UEFA Champions League giant trophy and fun football activities for the entire family. ‘Get Trained, Save Lives’ UEFA CPR campaign booth. Fan shop.
Trafalgar Square: UEFA Champions League trophy display. Departure ceremony of the UEFA Champions League trophy to Wembley Stadium at 15:00. Captains’ Jersey Exhibit. Mini-pitch activities.
Somerset House: Gatorade 5v5 global finals. UEFA Social and Sustainability as well as UEFA Champions League partners football matches. adidas giant match ball.
South Bank: adidas giant match ball, team backdrops.

Sunday 2 June

Potters Fields Park: UEFA Champions League giant trophy and fun football activities for the entire family. ‘Get Trained, Save Lives’ UEFA CPR campaign booth. Fan shop.
Trafalgar Square: Captains’ Jersey Exhibit. adidas giant match ball. Mini pitch activities. Main stage entertainment.
Somerset House: UEFA Social and Sustainability as well as UEFA Champions League partners football matches. adidas giant match ball.
South Bank: adidas giant match ball, team backdrops.
Festivalgoers will be able to enjoy a variety of unique and exciting activations from UEFA Champions League partners at all five festival sites throughout the four days. Football fans can also look out for former football stars who will be making special appearances.

Partner activations

Potters Fields Park

OPPO: Experience the feeling of walking onto a UEFA Champions League pitch from the players’ perspectives.
Pepsi: Enjoy the Pepsi Mixology Bar offering various non-alcoholic mocktails in reusable cups.
PlayStation: Battle for the football with ASTRO BOT.
Regent Street

Doritos: Get your hands on a bag of Doritos at the dedicated Doritos concessions stand.
PlayStation: Test your EA SPORTS™ FC 24 skills on PlayStation®5 consoles.
TNT Sports: Virtual reality football experience.
Turkish Airlines: Giveaways at the Turkish Airlines booth.
South Bank

PlayStation: Win unique prizes with the ASTRO BOT claw grabber.
Trafalgar Square

Expedia: Step inside and enjoy a walkthrough experience as Expedia Live takes fans on a journey through four iconic UEFA Champions League finals, and their host cities, to showcase exactly why ‘Nothing beats being there’.
Just Eat Takeaway.com: Two fans can take on a variation of the classic childhood game ‘claw grabber’ with ‘human grabber’ and work together to collect as many prizes as possible.
Pepsi: Football target game and prizes on offer at the Pepsi Recycling Station. Pepsi has collaborated with UK technology start-up, Pavegen, to install a dance floor generating kinetic energy which will be accessible to the public throughout the festival, with the energy generated by fans' dancing contributing to powering the event.
PlayStation: Test your skills on a giant ASTRO BOT pinball machine.
Topps: Fans can create their own Match Attax cards and have the chance to win free cards.
Turkish Airlines: Become a pilot and test your skills on a flight simulator.

Festival attendees will also have the following opportunities:

Take a photo with the UEFA Champions League trophy.

Meet former UEFA Champions League stars at one of the ambassador autograph-signing sessions.
Win UEFA Champions League prizes and souvenirs for the entire family.
Visit the fan shops at Potters Fields Park, Regent Street, Somerset House and Trafalgar Square.
Participate in skills challenges and inflatable football activities.
Get trained, save lives

Festivalgoers at Potters Fields Park can learn about the importance of CPR and practice on mannequins at the ‘Get Trained, Save Lives’ booth throughout the four days.

Supported by a range of current stars and footballing legends including Manuel Neuer, Erling Haaland, Lautaro Martínez, Ana Marković, Ruud Gullit, Gareth Bale, Thierry Henry, Didier Deschamps and Rio Ferdinand, the ‘Get Trained, Save Lives’ campaign aims to educate fans in basic CPR skills through in-person trainings and online.

Championing sustainability

Four of the five UEFA Champions Festival locations – Potters Fields Park, Regent Street, Trafalgar Square and Somerset House – will have dedicated Pepsi recycling infrastructure for fans to return their cups and recycle their cans, along with a roaming Pepsi team to assist and encourage fans to dispose of their packaging appropriately.

At the Potters Fields Park, all Pepsi fountain drinks will be served in reusable cups, while Trafalgar Square and Potters Fields Park will feature gamified experiences that reward fans who return their reusable cups or cans (cups only at Potters Field Park) to the Pepsi-branded vending machines.

The Ultimate Champions Tournament broadcast at Trafalgar Square on Friday afternoon will be aired through a full cloud-based production, minimising carbon emissions associated with traditional broadcasting.

The Friday Night Show by Rockstar Energy Drink will see concertgoers become active participants as the energy generated on the Pavegen kinetic-energy dance floor will help power Rudimental's microphone and DJ booth.

Visitors are encouraged to download the UEFA Champions League App and visit the event guide, featuring the full festival programme, site maps, public transportation options, daily live updates and more.

(All times local)